The Challenge: Launching a traditional local product into a competitive modern retail space without losing its cultural essence. The goal was to bridge the gap between traditional flavor and modern premium consumer expectations.

The Engineering Execution: I crafted a cohesive visual identity system—from logo design to high-impact packaging. I optimized the e-commerce funnel for mobile-first users, focusing on "Add to Cart" velocity, social proof triggers, and a friction-free checkout experience designed to scale.

The Result: The launch strategy achieved a 15% conversion rate on cold traffic during the first month and successfully established the brand as a premium player in the local FMCG market.